Moncler will take charge of Corner Shop in Selfridges, Oxford Street for its House of Genius concept that features innovative collaborations with Highsnobiety chief executive and founder David Fischer.
The House of Genius pop-up will last for four weeks through December 4 and was curated and developed by Fischer as “a location of freedom, where innovative ideas are born” with an eerie mountain lodge landscape that reimagines Moncler’s mountain heritage to meet the needs of the future adventurer.
The event will showcase exclusive collaborations, limited editions, and reinvented pieces, which include an exclusive capsule collection of ready-to-wear along with accessories, gadgets, and collectibles. Some of the most iconic pieces will be featured from the entire Moncler Genius collections, including one Moncler JW Anderson 2. Moncler 1952 Man 2. Moncler 1952 Woman 3 Moncler Grenoble 4 Moncler HyKE 5, Moncler Craig Green, 6 Moncler 1017 ALYX 9SM 7 Moncler FRGMT Hiroshi Fujiwara, and 8. Moncler Palm Angels.
The space will also offer the city’s 10 most limited-edition patches that draw inspiration from the worldwide wanderlust that is at the core of Moncler Genius which can be customized to fit puffer jackets and vests.
Moncler has also considered sustainability with its models that feature fabrics from warehouses, paired with eco-friendly nylon inner liner that emphasizes its circular economy, and the packaging itself is created from sustainable sources including paper made from sustainably managed forests as well as other materials that are recycled.
To go along with the Moncler Genius collections available at The Corner Shop, Fischer invited the brands of the world of technology and accessories as well as trainers in the realm of Moncler Genius. The collection includes hand-knitted Cowichan-inspired sweaters by Canadian brand Kanata as well as a Casio-powered G-Shock watch that features a unique branding developed for The Moncler House of Genius and an option of two straps along with a massive 112-piece UNO deck made by Mattel with striking black and yellow.
It also comes with an original Moncler Genius chess set, an exclusive collection of custom-designed casualwear from the cult brand Advisory Board Crystals, two bags that are waterproof from German bicycle and outdoor bag brand Ortlieb and a Fujifilm Moncler Genius Square SQ20 instant camera, which comes with two films as well as a USB charger.
Moncler House of Genius will be open with pop-up stores located in London, Seoul, Shanghai, and New York, and in other pop-in locations inside existing Moncler boutiques in 16 cities around the world.
